People say network marketing (or MLM) is a scam, a pyramid scheme. They say it preys on women and mothers. But what I've learned is just the opposite.
In reality, network marketing is the most critically important business model to have evolved in the 20th century. Because network marketing is the lifeline to lift millions of people out of modern day serfdom.
In this post, I share why network marketing is the very best vehicle for most people to get out of debt and free themselves from the shackles of indentured servitude to our corporate overlords.
Why Network Marketing is the New Family Farm
Two hundred years ago 90% of Americans were entrepreneurs. Because we were farmers.
“In Colonial America, agriculture was the primary livelihood for 90% of the population.” — Wikipedia
In the 1700s and 1800s, Americans owned our own land, grew our food on our land and we raised chickens and pigs. We lived with a sense of security.
Yes, we were vulnerable to bad weather… but we didn't have to worry about office politics or getting downsized or laid off. We knew that as long as we tended to our land and our animals, we would be able to survive and feed our families.
America, Land of the Serfs
Fast forward to 2020 and America has become a serfdom. We are beholden to multinational corporations that are actually modern-day monarchies. We don't own our own businesses, and as such, we have no control over our destiny.
“Serfdom is the status of many peasants under feudalism… It was a condition of debt bondage and indentured servitude, which developed during the Late Antiquity and Early Middle Ages in Europe and lasted in some countries until the mid-19th century.” — Wikipedia
We Are Controlled By A Handful of Corporations
Less than 10% of the world's corporations control 80% of the profit.
According to the World Economic Forum…
“We live in an era where fewer than 10% of the world's public companies account for more than 80% of all profits.” — World Economic Forum
If that doesn't scare the crap out of you, it should. Like, literally, guys… wake up!
Who are these companies? Here is the top 10, starting with the highest gross revenue:
- Google (Alphabet)
- Berkshire Hathaway
- Exxon Mobil
- Johnson & Johnson
- General Electric
- China Mobile
From an article on Bezinga:
“Apple and Google essentially operate as their own countries, with massive power; their decisions have huge implications on the market and how citizens operate, communicate and conduct daily lives…
Apple’s market cap is current just north of $796 billion, which would put it as the 17th most valuable country in the world, just ahead of the Netherlands, when compared to current World Bank data on global GDP.
Google would rank as the 19th most valuable country in the world, ahead of international finance hub Switzerland, at a $672 billion valuation. Amazon.com, Inc. would rank as the 25th biggest country in the world, just behind Poland, with a $467 billion market cap.” — Benzinga
Anyone Else See a Problem with This?
I see a massive problem. If your eyes are open, you'll see it, too. As the old adage goes, “Money talks, bullsh*t walks.”
In other words, if you don't have money, you don't eat. Most of us don't own farmland anymore, so we have to buy our food at the grocery store.
But it goes beyond that… when you work for someone else, you have no control over if and when you lose your job. If you lose your job, you don't have money. So you're not secure.
Here's an amazing fact: During the 2008 housing crash, 70% of home foreclosures could have been averted if the families just had an extra $350 per month.
Did you know that just by starting a small home-based business that pays 1099 income instead of W-2 income, the tax deductions alone save the average family around $300-500 per month?
Why Network Marketing?
How can you create security? The best way I know is to create multiple income streams. How do you create an income stream? The best way is to start a small business. And what is the best small business to start? Network marketing.
Not everyone has the ability to start a small farm. And even if they do have a backyard or a plot of land to raise some chickens, selling eggs at the local farmer's market is not exactly a lucrative business.
I know, because I have many friends who are farmers. In order to make enough money to actually support your family and/or pay down debt and start investing, you would need to scale it into a pretty big operation. Which is not feasible for most people.
Network marketing, on the other hand, is the small business of the people, . It is something literally anyone can do, and it doesn't have all the yucky stuff most small businesses have.
Like farming, network marketing is a business that people can do from home on a kitchen table or in a home office — or in an RV for that matter. It can be done part-time by moms who are home watching the kids or even while homeschooling.
It is a business that requires a very small investment. It doesn't require manufacturing or a warehouse, and you don't need employees. You don't need an office lease or a store front. You don't have to do payroll or inventory.
Why I'll Never Do a Brick & Mortar Again
I built a business to over a million dollars in annual revenue back in 2013. My former blog network, Village Green Network. We had 1,000 blogs and we were profitable.
We also had all the stuff that came with a brick and mortar business:
- An office lease
- Communing to and from work
- Long hours away from home (the nanny was raising our daughter)
- Complicated accounting that required a part-time bookkeeper
- Office staff (we were employing 10 people)
- Lawsuits (two of our contractors sued us, claiming they were employees, which they were not — and they won)
- Government red tape (we got investigated by the FTC for fraud — we ultimately won after spending a ton of money on lawyers)
After my 5 years of experiencing running the blog network, I can say with 100% certainty I would never start another brick and mortar business with all of the above hassles.
When I originally started working as a blogger, I loved being able to work from home and not have to have an office, employees, etc. But then when the business scaled to over a million dollars, everything started to change. Things got more complicated. Suddenly I was spending more time managing a staff and dealing with lawsuits and accounting then I was doing what I love.
Network Marketing is a Small Business That Scales… Without All the Hassles
This is why I am so excited about scaling a network marketing business. I started promoting MONAT products back in January of 2018, with the intention of building it into a multimillion dollar organization. I'm about to hit my 2 year anniversary with MONAT… and the bigger my team and customer base grows, the more I love it.
I love it because I'm not scared that the bigger it gets, the more hassles there will be.
I love it because I won't have to:
- Do accounting
- Come up with ideas for products to sell
- Manufacture products
- Deal with lawsuits and government red tape
- Lease an office, storefront or warehouse
- Manage employees
- Manage inventory
- Do payroll
MONAT does all this for me!
Learn More About Network Marketing
In future posts here on this blog, I'll be sharing more about why network marketing i the best side hustle or small business that works for most people.
I'll also be writing posts about what it looks like to do network marketing on a day-to-day basis, how to grow an organization, how to use social media and online marketing to attract customers, and more.
Want to learn more about why I'm so excited about this business — and why it might be a great fit for you, too?